A program for business owners — not students

Stop renting your marketing.
In 2 months, own it.

A hands-on digital marketing program where you don't just learn — you build your business's complete online system live, with three expert trainers guiding you at every step. When you finish, your campaigns are already running.

Limited seats per batch — every participant receives personal, one-on-one strategy consultation.

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8 modulesFrom going online to reading reports
2 monthsStructured, implementation-first
3 trainersWorking practitioners, not lecturers
1:1 strategyA custom plan for your business
The real cost of not knowing

You built a successful business. Why does digital marketing still feel like a black box?

Most business owners we meet are not beginners in business — they are only beginners online. And that gap is quietly expensive.

Agencies you can't verify

You pay lakhs in retainers, receive a monthly PDF full of jargon, and have no way of knowing whether the money produced customers or just impressions.

Competitors moving faster

Smaller businesses with weaker products are winning your customers — simply because they show up first on Google, Instagram and WhatsApp.

Ads without a system

You've boosted posts, tried a few ads, maybe hired a freelancer. Money went out. Leads didn't come in — or came in and were never followed up.

Dependence on others

Every decision about your own brand's growth sits in someone else's hands. If they leave, underperform or overcharge, you're back to zero.

The solution is not another agency. It's a business owner who understands the game well enough to run it — or supervise it — on their own terms.

Why this program is different

Built around one principle: you leave with a running system, not a certificate

Digital marketing courses are everywhere. Almost all of them are designed to get students a job. This one is designed to get owners growth — and that changes everything about how it's taught.

Pillar 01

Live implementation on your business

Every module ends with real execution — your Google Business Profile goes live, your first campaign actually runs, your CRM actually gets set up. No dummy projects.

Pillar 02

A custom strategy, not a generic syllabus

In week one, you sit with a trainer for a personal consultation. Together, you build a marketing strategy specific to your industry, your customer and your budget.

Pillar 03

Owner-level depth, not student-level breadth

We focus on the channels that actually move revenue for Indian businesses — and we teach you to judge budgets, returns and agency reports like an insider.

Pillar 04

Agency-proof knowledge

Even if you later hire an agency, you'll know exactly what to demand, what fair pricing looks like, and how to read their reports — so nobody can mislead you again.

Who is this course for?

If customers can search for your business, this program is built for you

Every industry we've listed below has one thing in common — its customers are already on Google, Instagram, Facebook and WhatsApp, deciding whom to trust. Owners from all of these fields join this program:

Doctors & clinics Dentists Hospitals & diagnostic labs Barbers & salons Spa & wellness centres Gyms & fitness trainers Real estate agents & builders Hotel & resort owners Restaurants & cafes Cloud kitchens & bakeries School & college owners Coaching & tuition centres Retail showrooms Clothing stores & boutiques Jewellers Furniture stores Electronics & mobile shops Automobile dealers Car & bike service centres Travel agencies Immigration consultants Event planners & wedding services Photographers & studios Banquet halls & farmhouses CA & tax consultants Lawyers & law firms Insurance & finance advisors Interior designers Architects Builders & contractors Manufacturers Wholesalers & distributors Grocery stores & supermarkets Pharmacies Pet clinics & pet stores Hardware & sanitary stores Solar & electrical businesses Packers & movers Fashion designers Beauty & cosmetic brands Sweet shops & food brands Driving schools Handicrafts & exporters Agri & dairy businesses + every business that wants customers online

Don't see your industry? That's not a problem — it's the point of Module 2. Your strategy is built one-on-one, custom to your business, whatever it is. Book a free consultation and we'll tell you honestly whether it fits.

The curriculum

Eight modules. One outcome: a business that grows online without guesswork.

Each module builds on the last — from getting online, to attracting customers, to keeping them loyal, to understanding every rupee spent.

01

Bringing your business online

Foundation
Why an online presence is no longer optional for any serious business, and the exact roadmap your business will follow over the next two months.
  • How today's customers search, compare and decide before they ever visit a store
  • The digital ecosystem explained: search, social media, maps, marketplaces and messaging
  • What businesses lose every month by staying offline — in real numbers
  • A complete audit of your business's current online footprint
  • The offline-to-online transition plan for your specific business type
  • Your personalised 2-month growth roadmap
02

Strategy building

Personal consultation
A one-on-one consultancy session where we study your business, your market and your competitors — and build a custom digital growth strategy you'll execute through the rest of the program.
  • Personal deep-dive session: your products, margins, capacity and goals
  • Customer profiling — who buys from you, why, and where they spend time online
  • Competitor analysis: what's already working in your industry
  • Choosing the right channels for your business (not every platform deserves your money)
  • Setting realistic goals, budgets and timelines
  • Your documented custom strategy — the blueprint for the next 6 weeks
03

Online presence building

Visibility
Set up and optimise your social media accounts and Google Business Profile the right way — so customers searching in your area find you first and trust what they see.
  • Google Business Profile setup and complete optimisation, live in class
  • Ranking in local "near me" searches on Google Maps
  • Facebook and Instagram business account setup, done properly
  • Profile optimisation: bios, highlights, catalogues and contact buttons
  • Content fundamentals — what to post, when to post, and what actually works
  • Building a Google reviews engine for lasting local trust
04

Online brand building

Conversion assets
Create the assets that turn visitors into buyers — the pages and profiles that make customers choose you over the competition.
  • High-converting landing pages: structure, copy and calls-to-action
  • Product pages that sell — photography, descriptions and pricing psychology
  • E-commerce account setup, step by step
  • Business citations and directory listings that strengthen your credibility
  • Brand consistency: logo, colours and messaging across every platform
  • Trust signals — the small details that make buyers feel safe
05

Performance marketing

Customer acquisition
Master paid advertising with deep, practical training on the platforms that drive real revenue for Indian businesses — your first campaigns go live during the course itself.
  • Meta Ads (Facebook & Instagram): campaign structure, audiences, creatives and budgets
  • Google Ads: search and display campaigns, keyword targeting and bidding
  • Ad account setup, pixel installation and conversion tracking
  • Writing ad copy and designing creatives that actually convert
  • Budget planning, testing, and scaling what works
  • TikTok, Hotstar and Snapchat ads — working overviews, so you know when they're worth your money
06

Audience nurturing & loyalty building

Retention
Getting a lead is only half the game. Build the system that follows up every enquiry, brings buyers back, and makes sure no lead is ever wasted again.
  • Remarketing campaigns — bring back visitors who didn't buy the first time
  • WhatsApp marketing: broadcasts, business catalogue, quick replies and automation
  • Telegram marketing and community building
  • CRM setup — a simple pipeline to track every lead from enquiry to sale
  • Follow-up sequences that convert enquiries into paying customers
  • Repeat-purchase and loyalty campaigns for long-term revenue
07

AI automation

Speed & scale
Produce professional creatives in minutes instead of days — so your marketing never waits on a designer again.
  • AI image generation for products, offers and festival creatives
  • AI video creation for ads, reels and product demos
  • AI voice-overs in Hindi and English for videos and ads
  • Flyers, posters and banners designed with AI in minutes
  • A ready-to-use prompt library built for business marketing
  • Automating your monthly content calendar
08

Understanding digital marketing reports

Owner's control
Read any marketing report — yours or an agency's — with complete confidence, and never be misled by big-sounding numbers again.
  • The metrics that actually matter: reach vs leads vs sales
  • Vanity metrics agencies use to impress — and how to see through them
  • Reading Meta Ads and Google Ads reports line by line
  • CPL, CPC, CTR and ROAS explained in plain business language
  • The exact questions to ask your agency in every review meeting
  • A monthly review framework to keep your marketing accountable

Included alongside the core modules

  • Marketing budgeting & ROI — how much to spend, and when to stop a campaign
  • The agency hiring guide — questions, red flags and fair pricing benchmarks
  • Lead-to-sale system — follow-up sequences that convert enquiries into revenue
  • Google reviews & reputation management for local trust
  • Post-course support, so you're never stuck when a real problem appears
Is this for you?

We keep batches small — so we're selective about who joins

This program is for you if…

  • You own or run a business — retail, services, manufacturing, clinics, education, real estate or any local enterprise
  • You want customers from Google, Instagram, Facebook and WhatsApp — predictably, not by luck
  • You're tired of depending blindly on agencies and freelancers
  • You can commit a few focused hours per week for two months
  • You want a system that keeps working long after the course ends

This program is not for you if…

  • You're a student looking for a digital marketing job or internship
  • You want overnight results without implementing anything
  • You're looking for a theory-only certificate course
  • You have no business or product to apply the learning to
Your trainers

Learn from practitioners who run campaigns every single day

You won't be taught by presenters reading slides. Your three trainers actively plan, run and scale digital marketing for real businesses — and they'll do the same for yours, with you in the driver's seat.

DJ

Dinesh Jangid

Trainer & Growth Strategist

Guides business owners through strategy building and performance marketing — turning ad budgets into measurable, repeatable revenue.

AP

Aman Potlia

Trainer & Brand Specialist

Specialises in online presence and brand building — the landing pages, profiles and creatives that make customers choose you over the competition.

PT

Pankaj Tiran

Trainer & Automation Expert

Teaches audience nurturing, CRM systems and AI automation — the machinery that follows up every lead and scales your marketing without extra staff.

How the two months unfold

A simple, disciplined path from offline to online

Weeks 1–2

Diagnose & strategise

Personal consultation, competitor study and your custom growth strategy — the blueprint everything else follows.

Weeks 3–4

Build your presence

Social profiles, Google Business Profile, landing pages and brand assets — created live, reviewed by trainers.

Weeks 5–6

Launch campaigns

Your first real ad campaigns go live on Meta and Google, with trainers beside you for setup, budgets and optimisation.

Weeks 7–8

Systemise & scale

Remarketing, WhatsApp flows, CRM and AI automation lock in — plus report-reading mastery so you stay in control forever.

Common questions

Everything owners usually ask us

I have no technical background. Can I really do this?
Yes — and you're exactly who this was designed for. Every module starts from zero, every tool is demonstrated step by step, and you implement with a trainer available to help. If you can use WhatsApp and email, you have all the technical skill you need to start.
How is this different from the digital marketing courses on YouTube or other institutes?
Those courses are built for students who want jobs — so they cover everything shallowly. This program is built for owners who want growth. You get a personal strategy for your specific business, you implement live on your own accounts, and you finish with campaigns already running — not just notes and a certificate.
How much time do I need to give per week?
Plan for a few focused hours per week across sessions and implementation. The schedule is designed around business owners' routines, and implementation tasks directly benefit your business — so no hour is wasted on academic exercises.
What is the course fee?
We share the fee and payment options personally, over a call or WhatsApp — along with a free consultation to make sure the program genuinely fits your business before you commit. Fill the quick form at the top of this page, or WhatsApp us directly, and we'll reach out at your preferred hour.
Will I get support after the course ends?
Yes. Real questions appear when real campaigns run, so every participant receives post-course support. You'll never be left alone with a live problem.
What if I decide to hire an agency later anyway?
Then this course pays for itself even faster. You'll know how to select the right agency, negotiate fair pricing, set clear KPIs and audit every report they send — the difference between being a client who gets results and a client who gets invoices.
Take the first step

Book your free strategy consultation

Before you decide anything, let's talk about your business. In a short, no-obligation consultation, we'll assess where you stand online, identify your biggest opportunities, and honestly tell you whether this program is the right fit.

  • Free, personal consultation — no generic sales pitch
  • One conversation covers everything: syllabus, batch dates and fee
  • Talk directly to the team — no call centres, no middlemen
  • Limited seats per batch, first come, first served

HSDM India
SCO 36P, 1st Floor, Pocket A, Sector 14,
Hisar, Haryana 125001
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